October 2005
Intermediate to advanced
480 pages
15h 18m
English
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[INDEX]
Abbott, Robert, 6
ABC (American Broadcasting Company), 89, 150
acquisitions. See mergers and acquisitions
adaptive capacity, 353
advertising/marketing
Betty Crocker (General Mills), 58
“Don’t leave home without it” American Express campaign, 341
“Do you know me?” American Express campaign, 212, 341
eccentric approaches, 23
fictional characters, 195, 197–198
growth of advertising industry, 71
Levi Strauss, 184
market reforms, 318
Nielsen’s research system, 186
packaging innovations (Marlboro), 193
Pepperidge Farm’s, 127
Piggly Wiggly Stores, Inc., 58–64
“Solutions for a Small Planet” IBM campaign, 346
taglines, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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