Inbound Content

Chapter 1Building a Content Creation Framework

Why Does Your Business Need a Framework for Creating Content?

Content marketing, like project or product management, can take a lot of work and time to do right. From creating long-term content plans to analyzing the results, it can be challenging to keep track of all the moving pieces and make sure your work is driving you toward your team and company's goals.

Going through those steps—from the first long-term plan to analyzing the results—can feel laborious and complicated, but it doesn't have to. Having a framework in place that's repeatable, organized, and agile can make the process of creating content much smoother and more rewarding.

When you're creating content on a large scale, you shouldn't have to reinvent the wheel with each piece. Instead, have a clear and repeatable process in place that allows you to produce blog posts, e-books, webinars, and more, all in an efficient manner.

Most content marketers wear a lot of hats, leaving them strapped for time. Having a clear action plan that can be reused saves time and keeps you and your initiatives moving forward.

A major component of any action plan is organization.

When looking at your long-term content plan, it's important to break up the large goals into digestible chunks that can be completed on a short-term basis. This way, you can make more sense of your content creation needs by listing out the details of what goes into them. For example, if your goal is to create ...