Index
A
- ACE (Adjust, Combine, Expand) method
- Acronyms, in effective writing
- Action plans
- Active voice
- Ads
- Adjust, Combine, Expand (ACE) method
- Adverbs, in effective writing
- Advertising platform
- Agendas, brainstorming meeting
- Airbnb
- Algorithms
- Amazon
- Anchor text
- Apple
- Assets, content
- Audience, segmenting
- Audits
- Authenticity, in storytelling
- Authority, brand
- Autocomplete feature
- Awareness, brand
- Awareness stage (buyer journey)
B
- B2B, see Business to business
- BANT qualification framework
- Battles, Ryan, 209n.2
- Bing
- Blog.hubspot.com
- Blog.kissmetrics.com
- BlogMutt
- Blog posts
- creating
- effective writing in
- growth marketing through
- for idea generation
- importance of
- long-term strategies for
- performance tracking via
- repurposing with
- storytelling in
- successful
- topic clusters in
- writing techniques for
- Boldfacing
- Bookmarks
- Braindumps
- Brainstorming
- Brand authority
- Brand awareness
- Brand story
- Bulleted lists
- Bull’s-eye framework for growth marketing
- Business2community.com
- Businessinsider.com
- Business to business (B2B), 209n.1–2
- Buyer journey:
- in content creation framework
- and long-term strategies
- and pillar pages
- and repurposing
- in storytelling
- Buyer personas:
- and blog posts
- in content creation framework
- in content promotion
- effective writing to
- idea generation related to
- and long-term strategies
- and pillar pages
- in storytelling
- Buy-in
- Buzzsumo, 208n.2
C
- Call to action (CTA)
- in blog posts
- in content promotion
- in effective writing
- on pillar pages
- in repurposing of content
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