Chapter 1
What Is Inbound Marketing, Anyway?
In This Chapter
Viewing inbound marketing as a philosophy and a system
Understanding inbound marketing’s contribution to success
Attracting and converting customers
Connecting on multiple levels with inbound marketing
Knowing the three-step inbound marketing process
Welcome to the world of inbound marketing. If you’re a marketer who believes in authenticity, thrives on achieving goals, and embraces measurable success, you’re in the right place. Inbound marketing is more than just marketing; it’s a business practice. The inbound philosophy can create meaningful change in organizations large and small. Many times, this business evolution transcends financial metrics, affecting the very culture of an organization. The resulting productivity and achievement often surprises even top leadership. The metamorphosis from traditional marketing to inbound marketing attracts better customers and better employees. The outcome is usually expressed as ...
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