In This Chapter
Choosing a content management system (CMS)
Appealing to visitors and to search engines
Identifying website page-types
Creating wireframes that work
Building your blog
Why do you have a website? It’s a deceptively simple question with as many answers as there are websites. Yet, when I ask this question to prospective clients and marketers I’m frequently met with blank stares and silence. From an inbound-marketing standpoint, the reason your organization has a website is to attract and convert. That’s it.