Chapter 10
Organizing Your Website for Attraction and Conversion
In This Chapter
Choosing a content management system (CMS)
Appealing to visitors and to search engines
Identifying website page-types
Creating wireframes that work
Building your blog
Why do you have a website? It’s a deceptively simple question with as many answers as there are websites. Yet, when I ask this question to prospective clients and marketers I’m frequently met with blank stares and silence. From an inbound-marketing standpoint, the reason your organization has a website is to attract and convert. That’s it.
Organizing your website for SEO helps you attract visitors because you’ll rank higher in the SERPs. Organizing your website to please your visitors causes conversions because you’re delivering what a customer (or prospective customer) wants. Both contribute to attraction and conversion.
Making Your Website ...
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