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Inbound Marketing For Dummies by Scott Anderson Miller

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Chapter 14

Blogging for Attraction

In This Chapter

arrow Learning why you need a blog

arrow Creating your blog

arrow Categorizing your blog posts

arrow Building a blog calendar

Creating content is paramount for inbound marketers, and blog posts make great educational content. In this chapter, I show you why you need a blog, how to categorize your blog, and how to build a publishing calendar that makes sense for you and your readers. Featuring meaningful content in your blog is a proven, effective way of generating attraction to your website. Your blog is a way to connect people with your products and acts as a means to achieving your inbound marketing objectives.

Going Beyond the Traditional Blog

Maybe it’s just me, but the word blog conjures images of a lonely soul typing rambling, stream-of-consciousness posts about the insignificant details of his or her life. Still, the word blog has stuck, and I use it here because of its commonality in the business world. Blogging is serious business.

At the very least, you need to blog. It doesn’t matter if you’re business-to-consumer, business-to-business, or ...

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