In This Chapter
Learning why you need a blog
Creating your blog
Categorizing your blog posts
Building a blog calendar
Creating content is paramount for inbound marketers, and blog posts make great educational content. In this chapter, I show you why you need a blog, how to categorize your blog, and how to build a publishing calendar that makes sense for you and your readers. Featuring meaningful content in your blog is a proven, effective way of generating attraction to your website. Your blog is a way to connect people with your products and acts as a means to achieving your inbound marketing objectives.
Maybe it’s just me, but the word blog conjures images of a lonely soul typing rambling, stream-of-consciousness posts about the insignificant details of his or her life. Still, the word blog has stuck, and I use it here because of its commonality in the business world. Blogging is serious business.
At the very least, you need to blog. It doesn’t matter if you’re business-to-consumer, business-to-business, or ...