Preface
Free digital goods, the sharing economy, intangibles, and changes in our relationships have already had big effects on our well-being. They also call for new organizational structures, new skills, new institutions, and perhaps even a reassessment of some of our values.
—Erik Brynjolfsson and Andrew McAfee1
Who Needs to Be an Inbound Organization?
Are you a senior executive thinking about growing your business and achieving competitive advantage?- Are you an entrepreneur, business owner, or startup looking to scale?
- Are you a manager or team leader looking for a new approach that will position your organization to succeed?
- Are you a marketing, sales, or service manager looking for the best way to empower your team?
- Are you a CMO, CRO, or SVP in a large organization and wonder why your sales and marketing efforts seem to generate fewer and fewer net new sales with the same or even increased spending?
- Do you find it hard to create product or service differentiation in the ...
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