Acknowledgments
Anyone who writes a book knows the time and effort required, meaning families are part of the process too.
We want to thank our wives for their patience and support throughout this process.
From Dan: Amy Tyre, thank you for constant personal encouragement, vocabulary help, yoga instruction, and worldly advice.
From Todd: Leanne Hockenberry, thank you for making us the best team I have ever been a part of and for lovingly providing the support I needed to write this book. And thank you for creating the endnotes and compiling the final manuscript.
Our deepest gratitude goes to Rebecca Miller for her editing efforts and for making this book more readable.
Thank you to Abby Hockenberry for her research and comments about the drafts.
Thank you to the amazing team at John Wiley & Sons, especially Shannon Vargo, Kelly Martin, and Jocelyn Kwiatkowski. As first-time book authors, we asked a lot of questions, and Shannon, Kelly, and Jocelyn were helpful and encouraging the entire way.
Thank you to everyone we interviewed. To a person, each contributed significantly to this book, and we value your insights, appreciate your commitment to inbound, and thank you for helping us:
| Adele Revella | Adam Robinson | Eric Baum |
| Marcus Sheridan | Stormie Andrews | Pete Caputa |
| Suneera Madhani | Darrell Evans | Bob Ruffolo |
| Liz Connett | Stacey Ferreira | Natalie Davis |
| Glenn Williams | Amelia Wilcox | Paul Roetzer |
| Erik Bjornstad | Francis Pilon | Jack Derby |
| Mike Thomas | John McTigue | Preston Bowman |