Inbound PR

References

1. CIPR. 2017. “About PR.” Accessed July 22, 2017. https://www.cipr.co.uk/content/about-us/about-pr.
2. Dietrich, Gini. 2015. “PR Pros Must Embrace the PESO Model.” PESO Model Graph. Spin Sucks Blog, May 2015. http://spinsucks.com/communication/pr-pros-must-embrace-the-peso-model/.
3. Enns, Blair. 2014. A Win Without Pitching Manifesto. Nashville: RockBench Publishing Corp.
4. ——— 2015. “Top Ten New Business Development Myths.” Win Without Pitching Blog, May 2015. https://www.winwithoutpitching.com/top-ten-new-business-development-myths/.
5. ——— 2016. “A Manifesto of Business Practices for Creative Firms.” Win Without Pitching Blog, February 2016. http://www.winwithoutpitching.com/manifesto/read-it-online/a-manifesto-of-business-practices-for-creative-firms/.
6. Hogshead, Sally. 2010. Fascinate: Your 7 Triggers to Persuasion and Captivation. New York: Harper Collins.
7. HubSpot. 2017. “What Is Inbound Marketing?” (and Inbound Marketing Methodology Graph). Accessed July 22, 2017. https://www.hubspot.com/inbound-marketing.
8. Kawasaki, Guy. 1989. The Macintosh Way. Glenview, IL: Scott Foresman Trade.
9. Macnamara, Jim. 2015. “PR Metrics: How to Measure Public Relations and Communications.” University of Technology Sydney. https://amecorg.com/wp-content/uploads/2011/10/PR-Metrics-Paper.pdf.
10. PRSA. 2017. “About Public Relations.” Accessed July 22, 2017. http://apps.prsa.org/AboutPRSA/Publicrelationsdefined/.
11. Sarachman, Iwona. 2016. “It's Complicated . . . the Changing Relationship between ...