Inbound Selling

Introduction

It's of paramount importance to recognize business pioneers and give credit where credit is due for industry-transforming concepts. Brian Halligan is one such pioneer, and I can't think of a better way to introduce this book than by sharing my late 2015 interview with him. Alongside his co-founder, Dharmesh Shah, he founded HubSpot in 2006, setting out on a mission to transform the way the world does marketing.

It's a funny thing though, when you set out to transform a business function. Once you accomplish that goal, it's difficult to just stop at one function. So, Brian and Dharmesh went on to expand their mission in 2014 and shared their vision for creating an entirely inbound business. The next stop on their journey lay in transforming the way the world does sales, which is, of course, what this book is all about.

So that you can develop your own understanding and appreciation for how Brian sees the sales world transforming, on the next pages I reproduce the transcript of that 2015 interview. First, though, a little bit about Brian and his background.

Brian Halligan is co-founder and CEO of HubSpot. Prior to HubSpot, Brian was a venture partner at Longworth Ventures and VP of sales at Groove Networks, which was acquired by Microsoft. Previously, Brian was a senior VP of sales at PTC.

He has co-authored two books, Marketing Lessons from the Grateful Dead, with David Meerman Scott and Bill Walton, and Inbound Marketing: Get Found Using Google, Social Media, and ...