CHAPTER 7

Implications and Future Directions

7.1 IMPLICATIONS FOR THE MEDIA INDUSTRY

The complexity of the modern information environment wired with abundant and competing online news services and entertainment options challenges media to fulfill its duty to keep the public informed about the major issues facing society. The media industry struggles with how to keep and expand target audiences, how to engage consumers who are more interested in awareness of their friends’ social lives than of today’s pressing issues.

This study presented in this book lays out a conceptual framework that could help media professionals to understand serendipitous news discovery from individuals’ holistic experiences of news consumption in their daily lives. Our ...

Get Incidental Exposure to Online News now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.