11Application of the 4D Model for New Product Design
11.1 Grand XI Company
The Grand XI Company is a multimillion-dollar conglomerate in the fitness and wellness business. Grand XI manufactures professional stationary bikes, elliptical machines, and treadmills and is considered an industry leader in integrating contemporary design into products that are functional, yet aesthetically pleasing and motivational to use. Their products are often used by interior designers in particular when designing home gyms. In addition to their fitness equipment product line, Grand XI has also developed a smart watch and program application that supports data collection from their fitness equipment. Grand XI’s customer base is ...
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