Chapter 8

Communicating the change

To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.

TONY ROBBINS, ENTREPRENEUR AND AUTHOR

How many of us have worked in an organisation where we don’t feel that information is cascaded as well as it could be? How many of us have filled the communications void with stories and gossip we have heard from work colleagues? The answer is the majority of us!

Communicating effectively and ensuring it is heard and digested by the majority of your employees is easier said than done. A significant element of any change is how to communicate to everyone throughout the life of the programme and ...

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