Chapter 4

Creating Your Business Plan

Great – so you have your option agreement and you’ve set up your timeline. You’ve done some development on the script, and you’ve even done a table read to give you a great sense of what you need to change and what needs to be cut. I know what you’re thinking – let’s open up the LLC and the bank account. You want to get started raising the money. Hold on. Before you even think about opening up an LLC or a bank account, you have to focus first on your business plan.

K.I.S.S.

Don’t worry: setting up a business plan isn’t the long, arduous, boring process that you think it is. Writing commercials and promotions in television for years taught me one very important thing: keep it short and simple. Also, I approach ...

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