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Infectious Innovation by James Allan

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CHAPTER 6

Pilots (Series of Successes)

Before any new product or service is deployed to the masses, it is prudent to do a trial run, or pilot project. This allows the organization to determine the viability of bringing the new product or service to market, while also gauging the customers’ appetite for the product, before investing in a full-scale deployment.

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As stated in Chapter 1, some innovations are widely accepted by customers, while other innovations that are scientifically superior—for example the Dvorak keyboard—are not accepted by the market. The risk of expenditures for a full-scale deployment should be mitigated by running a pilot trial ...

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