CHAPTER 7

Infectious Innovation Process (Putting it all Together)

Infectious Innovation is a method of transforming employee ideas into dramatic revenue growth. Employee ideas may be generated, collected, and filtered so that the optimum ideas are selected and turned into new products and services that have a dramatic impact on top-line revenues.

Senior management often tells the public that their people are the most important resource. To get the most out of this resource, employees should be encouraged to contribute to revenues by generating and submitting ideas to help the company innovate in the best possible way.

There are so many innovations entering the marketplace all the time that it’s impossible for senior management to keep track of ...

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