13From Design to DeploymentACT INTO THE FUTURE

Infinite possibility holds the danger that the cosmos of our imagination become so vast that, like David Livingstone in Africa, you become lost and succumb to despair at ever finding a way out. If, however, you keep your focus clearly on creating customer value and persevere in your ideation expeditions, you should have a rich pool of ideas for third places that fuse the real and the virtual. From these you can then select those that would create the most experiential value for your customers, and the most economic value for your company. You next must take these selected ideas down the path from design to deployment.

In taking the next step, design, understand that whereas the Multiverse provides ...

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