Influence and Persuasion (HBR Emotional Intelligence Series)

4

Learning Charisma

By John Antonakis, Marika Fenley, and Sue Liechti

Jana stands at the podium, palms sweaty, looking out at hundreds of colleagues who are waiting to hear about her new initiative. Bill walks into a meeting after a failed product launch to greet an exhausted and demotivated team that desperately needs his direction. Robin gets ready to confront a brilliant but underperforming subordinate who needs to be put back on track.

We’ve all been in situations like these. What they require is charisma—the ability to communicate a clear, visionary, and inspirational message that captivates and motivates an audience. So how do you learn charisma? Many people believe that it’s impossible. They say that charismatic people are born that way—as ...