Whom Do You Influence?

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In the past, as you have tried to influence others—promoting a new idea, for example, or suggesting that things be done a different way—you have probably noticed that you use different approaches depending on the circumstances and on the result you want. The first step toward more successful influencing is to consider individual personalities, roles, goals, and objectives. Nonprofit leaders, like their corporate counterparts, are dependent on various stakeholder groups in order to be successful. Each stakeholder group has an interest in the outcome of decisions, how the work is done, who is included in the process, and other ...

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