Why Influence?

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Influence is the power and the ability to personally affect others’ actions, decisions, opinions, or thinking. As such, influence is an essential component of leadership. Most leaders want to have more of it, but may be unaware that a tactical approach can increase their personal influence. Leaders need it to sell ideas and to motivate people to support and implement decisions—sometimes your ideas and decisions, and sometimes those of others that you represent.

Your position in an organization and the power (the capacity or potential to exert influence) it gives you may not be enough to persuade and engage people. Many contemporary ...

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