Video Description
To realize a vision, achieve goals, and bring about improvements in your organization, you will invariably need to make changes, large and small. The extent to which your strategies and goals are embraced depends on your ability to effectively influence others by capturing attention, winning over the cynics, reassuring the hesitant and motivating people into action.
But how can you achieve these crucial things in a complex, ambiguous business world where your title may not convey your seniority? Or where playing the ‘I’m the boss’ card in a flat, matrix-based organization where people are spread across different regions, cultures, and time zones is simply inappropriate?
Successful influence is not just an art. It is also a science and the researchers who study it have uncovered a universal set of tools that anyone can learn in order to become a more successful (and ethical) persuader.
In this interactive Harvard Business Review webinar, Steve Martin, author, business columnist, and influence researcher, explores these universal principles of effective influence and provides examples of how they can be employed in ethical and sustainable ways to improve your powers of persuasion.