4. The Current Influence Model and Social Scoring

In the spring of 2011, Sam was going through the recruitment process for the position of vice president at a large Toronto marketing agency. Sam felt extremely confident regarding his chances, given his background of more than 15 years of major brand consultancy expertise.

This confidence continued into the early part of the main interview, where Sam and the interviewer spoke of the successes Sam had achieved with the types of clientele that the new vice president would be working with at the marketing agency.

Halfway through the one-on-one, the interviewer asked Sam what his Klout score was. Sam drew a blank stare; he had never heard of Klout. Was this recruitment talk for senior level executives? ...

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