An array of people deserve and have my appreciation for their aid in making this book possible. Several of my academic colleagues read and provided perceptive comments on the entire manuscript in its initial draft form, greatly strengthening the subsequent version. They are Gus Levine, Doug Kenrick, Art Beaman, and Mark Zanna. In addition, the first draft was read by a few family members and friends—Richard and Gloria Cialdini, Bobette Gorden, and Ted Hall—who offered not only much-needed emotional support but insightful substantive commentary as well.
A second, larger group provided helpful suggestions for selected chapters or groups of chapters: Todd Anderson, Sandy Braver, Catherine Chambers, Judy Cialdini, Nancy Eisenberg, ...
