3. Influence Is an Outcome, Not a Profession
Context, adoption, levers of influence, and how to find the right creators for your brand
In a world of infinite choice, context—not content—is king.
How do I find the right influencers for my brand? What attributes should I look for when identifying the right influencers? Are influencers early adopters? What is a good engagement rate?
1. Influence is an outcome, not a profession. 2. Social media creators are early adopters. 3. Own your talent pool. 4. The power of the long tail. 5. Diffusion of innovations.