© Aron Levin 2020
A. LevinInfluencer Marketing for Brandshttps://doi.org/10.1007/978-1-4842-5503-2_1

1. Origins

The Father of Affordable Luxury and Origin of Influencer Marketing
Aron Levin1 
(1)
Stockholm, Stockholms Län, Sweden
 

Beautiful forms and compositions are not made by chance.

—John Ruskin

The computer, jet engine, and World Wide Web were all British inventions.

As I’m typing this on a plane, en route from the United Kingdom to the United States (also, at one point, a British colonial territory), I realize that we owe a thing or two to the Britons. The engine outside my window seat, the laptop I’m typing on, and the www:// that likely led you to discover this book can all be attributed to the British. Influencer marketing also has its origins ...

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