Influencia Online

Notas y referencias bibliográficas

1. Leech, J. (2018). Psychology for designers: how to apply psychology to web design and the design process. Bristol: Mr Joe Press. ↩
2. Fogg, B. J. (2019). Tiny habits: the small changes that change everything. Boston: Houghton Mifflin Harcourt. ↩
3. Zaltman, G. (2003). How customers think: essential insights into the mind of the market. Boston: Harvard Business School Press. ↩
4. Kahneman, D. (2011). Thinking, fast and slow. New York: Farrar, Straus and Giroux. ↩
5. Cialdini, R. B. (2007). Influence: the psychology of persuasion. New York: Harper Collins. ↩
6. Ver nota 5. ↩
7. Ver nota 5. ↩
8. Cialdini, R. B. (2016). Pre-suasion: a revolutionary way to influence and persuade. New York: Simon & Schuster. ↩
9. Rayson, S. (2017). We analyzed ...