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Influencing People by John Eaton, Roy Johnson

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Being Influential

Effective influencers are convincing and trustworthy, and both these qualities require self-management. In order to persuade others to accept your point of view, it is necessary to present a clear case that matches their needs.

TIP

Order your thoughts logically before you present an idea.

The art of persuasion

Over 2,300 years ago, the Greek philosopher Aristotle summarized the skills required to become a successful influencer in his book on rhetoric. He defined persuasion as the ability to convince others to adopt your ideas. A good influencer is able to speak logically, fluently, and confidently. He or she is able to motivate and inspire others by appealing to their hidden interests.

TIP

Study the techniques of public ...

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