Book description
Create compelling business infographics with SAS and familiar office productivity tools.A picture is worth a thousand words, but what if there are a billion words? When analyzing big data, you need a picture that cuts through the noise. This is where infographics come in. Infographics are a representation of information in a graphic format designed to make the data easily understandable. With infographics, you don’t need deep knowledge of the data. The infographic combines story telling with data and provides the user with an approachable entry point into business data.
Infographics Powered by SAS : Data Visualization Techniques for Business Reporting shows you how to create graphics to communicate information and insight from big data in the boardroom and on social media.
Learn how to create business infographics for all occasions with SAS and learn how to build a workflow that lets you get the most from your SAS system without having to code anything, unless you want to! This book combines the perfect blend of creative freedom and data governance that comes from leveraging the power of SAS and the familiarity of Microsoft Office.
Topics covered in this book include:
Table of contents
- About This Book
- About the Author
- Acknowledgments
- Part 1: Concepts
- Chapter 1: Getting Started
- Introduction
- Infographics Today
- The Goal
- Chapter 2: Visual Tour of Infographics
- Overview
- Audience
- Power of Infographics
- Origins of Infographics
- Types of Infographics
- SAS Sees the Value in Infographics
- Chapter 3: Art versus Science
- Overview
- Audience
- Artistic Freedom versus Communication
- Traditional Personas
- Traditional Outputs
- Flexible Tools
- Chapter 4: Changing Technology Landscape
- Overview
- Audience
- Technology
- Market Trends for Data Visualization
- API Economy and the Age of Analytics
- Technology Improvements Continue to Drive Innovation
- Chapter 5: General Considerations for Designing Infographics
- Overview
- Audience
- Analytics for Everyone
- Data Visualization 101: The Basics
- Foundations of Visual Perception
- Elements of an Infographic
- Designing an Infographic
- Designing for Audience
- Designing for the Non-designer
- Top-Ten Infographic Elements
- Infographic Toolkit
- Chapter 6: Data to Insight
- Overview
- Audience
- The Challenge: From Data to Insight
- Chapter 7: The Platform – a Business Engine
- Overview
- Audience
- SAS and the Analytics Lifecycle
- Part 2: SAS Tools and Worked Examples
- Chapter 8: The Tools: Software Used in this Book
- Overview
- Audience
- Tools Overview
- SAS Add-In for Microsoft Office
- SAS Visual Analytics
- SAS Code
- SAS Studio
- Chapter 9: Worked Examples
- Overview
- Audience
- Sample Files
- Creative Content
- Tools
- Ready, Set, Go!
- Chapter 10: Example 1: SAS and Microsoft PowerPoint
- Overview
- Audience
- Sample Files
- Getting Started with SAS and Microsoft Office
- Step Zero: Start with a Mockup Design
- Step 1: Open the Template in PowerPoint
- Step 2: Connecting to SAS Visual Analytics
- Step 3: Deciding What Content to Leverage from SAS
- Step 4: Unifying the Content Elements
- Step 5: Adding Elements to the Microsoft PowerPoint Document
- Step 6: The Final Touches
- Step 7: Share the Infographic
- Why Use this Approach?
- Examples Gallery
- Chapter 11: Example 2: SAS and Microsoft Excel
- Overview
- Audience
- Sample Files
- Enhance with Analytics
- Step Zero: Create a Strawman Design for the Infographic
- Step 1: Using SAS and Microsoft Excel
- Step 2: Working with SAS Visual Analytics Report and Microsoft Excel
- Step 3: Add the Key Values from SAS Visual Analytics
- Step 4: Using a SAS Stored Process inside Microsoft Excel
- Step 5: Tell SAS Where to Put the SAS Stored Process Output
- Step 6: Move the SAS Stored Process Output to the Desired Location in the Infographic
- Step 7: The Final Touches
- Step 8: Share the Infographic
- Examples Gallery
- Chapter 12: Example 3: SAS Visual Analytics Infographic Inspired Dashboards
- Overview
- Audience
- Sample Files
- Step 1: Start with Your Idea and Rough Design
- Step 2: Explore Your Data
- Step 3: Build the Basic Infographic
- Step 4: Add some Approachable Analytics
- Step 5: Add External Graphics
- Step 6: Add Interactivity
- Step 7: Share the Infographic
- Examples Gallery
- Chapter 13: Example 4: SAS Code to Create Infographics
- Overview
- Audience
- Sample Files
- Using SAS Code for Data Visualization
- Example 4.1: Custom Business Infographic Poster
- Example 4.2: Social Media Tiles
- Examples Gallery
- Chapter 14: Where to Go from Here?
- Overview
- Audience
- Which Approach Do I Choose?
- Pathways and Training Resources
- Future Trends
- Closing Comment
- Bibliography
- Appendix A: The Data – Why this Data? (Sample Data)
- Data Overview
- Data Location
- Data Enrichment
- Index
Product information
- Title: Infographics Powered by SAS
- Author(s):
- Release date: April 2018
- Publisher(s): SAS Institute
- ISBN: 9781635263565
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