Appendix A

The Data – Why this Data? (Sample Data)

Data Overview

Data Location

Data Enrichment

Geographic Data Items

Other Data Items

Data Overview

In this book, the sales data is focused on a fictitious toy company and has been shipped with SAS Visual Analytics in earlier releases. This focus enables you to maximize your efforts as you consider the visual elements. Also, many organizations are driven by metrics such as profit, revenue, and costs, which makes this use case relevant for many readers.

This data choice could make some readers sigh, thinking "more fake sales data for some made-up company", and you are heard loud and clear. The reason to choose and stick with a simple and familiar data set is that this book aims to show a repeatable ...

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