Chapter 12Adapting Economic Principles for Information
Although it may be characterized as the “dismal science,” the field of economics offers another lens for understanding and applying information assets, and for optimizing information-related investments. Business, information, and technology leaders now must develop and optimize business models, applications, information products, and digital solutions with the economics of information in mind. Unfortunately, classic macro- and microeconomic principles were developed to better understand and improve the consumption and value of traditional goods and services, not information assets.
As we have explored throughout this book, information behaves differently than other assets. Moreover, the ...
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