Foreword
It’s often remarked in passing that information is an asset, but the conversation doesn’t go much beyond that. But this book and the many useful examples it contains are evidence that assessing and optimizing the monetary value of information should go well beyond casual commentary. Information has become like oil, timber, precious metals, or buildings—even endowed with certain economic characteristics these others do not. Information is worth big money, and those who don’t exploit its value are leaving valuable resources on the table. Strategists and business leaders must become fluent in the economics of information, and they’ve come to the right place to do so.
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