2 PROCESS: DISCOVERY

Designers routinely face design projects that are more and more complex. In particular, information design projects require careful thought, collaboration, planning, and a process that goes beyond the intuitive, gut-level, and sometimes solitary approach that many designers have been trained to use.

→ Politics, Diplomacy, and Consensus

→ Wrangling Audience and Content

→ The Creative Brief

→ Personas and Scenarios

Politics, Diplomacy, and Consensus

“We regarded it as unacceptable to say that a design might have worked but for the politics. Given the major role that political, social, and economic issues played in the outcome of design projects, we thought it important to develop methodologies that took account of these issues.” ...

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