8

Conclusions

We’ve covered a lot of ground, and I want to end this book with some thoughts on where we go from here.

In the last chapter, we looked at augmented reality and what it’s doing for markets and organizations already. The ground is well prepared for the transformations to come – as the Web is dying (well … sort of. See the debate about Web v. Apps after the WIRED of September 2010) and specific, selective applications grow in importance and in number of users, augmented reality tools have a perfect medium for spreading now: apps on your phone or tablet.

What will a post-virtual or blended-virtual/Real World look like? We can’t guess (futurism is a shady business – even Bruce Sterling will tell you that …). But we can sketch out how ...

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