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Information Engineering and Education Science – Zheng (Ed.)
© 2015 Taylor & Francis Group, London, ISBN 978-1-138-02655-1
Selecting marketing channel members based on Analytic
Hierarchy Process
Yilan Dai & Xiaoyu Wang
Beijing Normal University, Zhuhai, Guangdong Province, China
ABSTRACT: Selecting an appropriate marketing channel member becomes a key factor to success
under the increasingly competitive business environment. As the Analytic Hierarchy Process (AHP) is
widely utilized in many fields, this paper applies it into area of marketing channel member selecting.
Combing with quantitative and qualitative method, this paper provides a thorough analysis of working
principles and analyzing methods of AHP. It finally proposes the precautions ...