Chapter 6

Getting Started: Where to Launch an IG Program

7 Key IG Accelerators to Launch an IG Program

One of biggest problems with kicking off new IG programs is that, on average, they take a year or more to form, according to industry research. Beyond that, many IG programs lose steam and fail to meet the organization’s objectives. This can occur for a variety of reasons, adhering to the Anna Karenina principle, which derives from the opening to Tolstoy’s book:

“Happy families are all alike; every unhappy family is unhappy in its own way.”

That is to say, every IG program failure is unique and due to a varying mix of shortcomings.

One IG industry leader confided, “I have designed perfect IG programs and nothing happened.” In this case, there ...

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