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Information Professionals' Career Confidential by Ulla de Stricker

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2

Who is in charge of our image? Professional reputation management

Abstract

This chapter provides suggestions for positive ways in which information professionals may brand themselves and create professional visibility and reputations through developing social capital.

Keywords

Professional image

Branding

Elevator speech

Social capital

Handling job interview questions.

In this chapter, we discuss our options for managing the impressions others, especially potential employers, have of us.

2.1 Who are we? Career identities, brands, and elevator speeches

“Who are we—and who do we want and need to be in future—to our direct clients and employers, to those who may be impacted indirectly by what we do, and to our peers?” On one occasion, for ...

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