
Chapter 11 n IQ Applied to Supply Chain Management 477
EXTERNAL
INFORMATION
STAKEHOLDERS
INFORMATION INTERESTS
Communities
in which the
Enterprise
Resides
Economic and environmental impact Information to ascertain
the organization’s social and environmental Stewardship
Shareholders Business and Financial Performance Information to make buy
or sell decisions
Applying Information Quality in the Supply Chain requires a focus on both
internal and external Customers and their Information Requirements. Without
Quality Requirements to execute the Supply Chain processes from planning
for Production, the processes may fail. This will decrease Customer satisfaction
with the Products or Services through their expected lifetimes.
“Forecast-to-Satisfied-Customer” Value Circle
Process Activities
Every Value Circle begins and ends with the Customer. From a Product idea,
you must understand the Customer Requirements and Expectations in order to
develop Products, Services — and Information — that meets or exceeds their
Expectations.
It is of little use for a Supplier to delight its purchasing Retail Customer if the
Products or services fail to meet the retailer’s (now in the role of Supplier) end-
Consumer expectations. Lost Sales and Customers cause the retailer to reduce
their purchases from their immediate Supplier, cascading all the way back to
the most upstream Supplier.
The “Forecast-to-Satisfied-C ...