
492 Part III n Information Quality Applied to Core Business Value Circles
Inaccurate Customer Lifetime Value and its variation over time prevents
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you from optimizing marketing campaigns.
Inaccurate or incomplete Product Quality and Customer Feedback
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Information can cause you to fail to identify required improvements.
Next we describe how to measure and improve Information Quality in the
Supply Chain Value Circle “Forecast-to-Satisfied-Customer.”
Applying Information Quality to Various
Information Groups in the Forecast-to-
Satisfied-Customer Value Circle
Here we address applying Quality Principles and Processes to Measure and Improve
various processes within the “Forecast-to-Satisfied-Customer” Value Circle.
Forecast-to-Satisfied-Customer Information Groups
We will address Quality management assessment and improvement of these
categories of Supply Chain Information (Information Groups):
Forecast (Projected Sales) and Demand (Orders or Sales) Information
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Supplier and Competitor Product Information
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Order, Logistics, and Inventory Information
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Product Package Measurement Information
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Product, Marketing, and Promotional Information and Owner or Instruction
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Manual Information. Treated in Chapter 14, “Information Quality Applied
to Document and Knowledge Management,” Section “Applying Quality
to Technical, Procedural, and Documentation Writing.”
Information Quality Applied to Forecast ...