
xxx Who Should Read and Apply This Book
If you are not able to apply ideas contained in this book to achieve value
to your organization worth multiple times the cost of the book, I will person-
ally refund you the purchase price you paid for it. Simply contact me at Larry
.English@infoimpact.com
for your refund instructions (check or credit card
transaction refund). All I ask is for you to give me a copy of your sales receipt,
a statement of what you tried that did not work, and your assessment of why it
failed to result in value. No further questions will be asked.
Who Should Read and Apply This Book
This book is not for everyone. It is not for people who think Information Quality
is just about the data. It is not for people who want to set up an organizational
unit and go out and “do” Information Quality. It is not for people who are only
interested in their own personal information so that they can use it to advance
their own cause and goal.
This Book Is NOT For:
People who believe that data quality is data profiling and data cleansing.
These activities represent an outmoded “inspect and correct” mindset.
This book contradicts this theory of quality.
People who want to “dink” with data. These are generally technology spe-
cialists who like the technical aspects of IQ tools. They like to conduct data
profiling to find the “problems” and conduct data cleansing [sic. Should
be “Data ...