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Information Quality Applied: Best Practices for Improving Business Information, Processes and Systems
book

Information Quality Applied: Best Practices for Improving Business Information, Processes and Systems

by Larry P. English
October 2009
Beginner to intermediate content levelBeginner to intermediate
839 pages
29h 16m
English
Wiley
Content preview from Information Quality Applied: Best Practices for Improving Business Information, Processes and Systems
599
Introduction to Information Quality in
the Internet and e-Business
Internet and e-Business Information Quality poses real challenges for the
organization because Gemba is in cyberspace. The interaction of the organiza-
tion with Customers and Suppliers is not physical but electronic. This chapter
describes fundamental Information Quality (IQ) Principles and Techniques
applied to Internet and e-Business Information Quality. It describes IQ prob-
lems unique to Web information and its presentation along with e-Business
processes created and collected through the Internet. This chapter describes
a Customer-centric e-Business Value Circle for e-Customer Care and business
effectiveness.
In cyberspace, the Information is the Business, making Information Quality
a strategic requirement for successful e-Business.
C h a p t e r
13
Information Quality Applied to
Internet and e-Business Information:
“e-Surfer-to-Satisfied-e-Customer”
“Word of mouse is much faster than word of mouth.”
“In e-Business, the Information is the Business.”
Larry P. English
34474c13.indd 599 8/28/09 3:42:05 PM
600 Part III n Information Quality Applied to Core Business Value Circles
Two Categories of Internet and
e-Business Information Requiring Quality
There are three categories of information in the Internet environment ...
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Publisher Resources

ISBN: 9780470134474Purchase book