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Information Quality Applied: Best Practices for Improving Business Information, Processes and Systems
book

Information Quality Applied: Best Practices for Improving Business Information, Processes and Systems

by Larry P. English
October 2009
Beginner to intermediate content levelBeginner to intermediate
839 pages
29h 16m
English
Wiley
Content preview from Information Quality Applied: Best Practices for Improving Business Information, Processes and Systems
604 Part III n Information Quality Applied to Core Business Value Circles
The focus of the six meetings are as follows:
Meeting 1: Commitment
“Forget” your current vision — the rules of Customer “engagement” and
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expectations have changed.
“Forget” your competitors’ Web sites — you must concentrate on delight-
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ing your e-Customers.
Appoint an e-Business executive who reports to the Chief Operating
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Officer.
Appoint a Chief Information Quality Officer who can help you ensure
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that you are not wasting money or alienating e-Customers through Poor
Quality Information, both that you provide and that you receive from
your e-Customers or e-Business Partners.
Deal with resistance to change. You must change the paradigm to be suc-
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cessful in the emerging “realized” Information Age.
Meeting 2: Customer Segmentation
Customer groups — not “user” groups! — will lead the new economic
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revolution.
Start at the top of the loyalty pyramid.
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Identify your key e-Customer Segments.
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Target an
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outrageous level of e-Customer Satisfaction.
Meeting 3: Active Listening
Question: “How are online Customers going to change our company?”
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Address: “What is our next Business Value Proposition?”
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Conduct Customer surveys and hold Focus Group meetings with existing
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or prospective e-Customers.
Identify a range of ideas with open, non-judgmental brainstorming.
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Identify the most forward-thinking Customers willing ...
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Publisher Resources

ISBN: 9780470134474Purchase book