
614 Part III n Information Quality Applied to Core Business Value Circles
5. Customer Finds Information about Your Products and Services
Your e-Visitors need to be able to easily and quickly find the Information they want
or to conduct business the way they need to.
Ensure site navigation is intuitive for your audience.
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Provide examples and help mechanisms as informal training for novices.
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Ensure headings and labels are clear and intuitive.
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Ensure access to clear definitions of any technical terminology.
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Provide Information in a tiered approach from high-level and general
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information to detailed and specific information.
Provide FAQs for novices or newcomers to answer common questions
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they may have.
6. Customer Evaluates Your Products, Services, and Information
If your organization is in a competitive market, you will want to ensure
that your products or services are presented in the best way, without bias or
overpromising.
Here is where newcomers will be looking for signs that indicate you are
reputable and can be trusted. You must earn their trust, first with your stated
Code of Ethics, Privacy Policy, and Security features. You must retain their trust
through the behavior with which you treat them.
Clearly describe the products or services and features.
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If you have pictures or images, ensure that they have a resolution that enables
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the e-Customer to have an accurate visualization ...