
624 Part III n Information Quality Applied to Core Business Value Circles
Identify Information Definition Quality Measures (TIQM P1.1)
The critical Quality Characteristics here are Correctness, Completeness, and
Clarity of communication. Key measures include:
Intuitive business term names and correct, complete, and clear
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definition
Clarity in written text definitions and specifications
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Intuitive navigation through the site for both novices and experienced
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e-Customers
Help mechanisms that are intuitive and truly helpful
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Relevance of descriptive Information to e-Customer needs
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Complex information that is presented in a way that illuminates, such as
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from (1) a general concept or abstract to (2) a more specific description to
(3) the most detailed information.
Identify a Set of Information to Assess Definition Quality (TIQM P1.2)
First, consider the Web site and e-Business processes as a single entity. You
should evaluate this environment as a single “Information Environment,” as it
represents your organization as a whole, even if it represents only one channel
of your Enterprise.
Second, identify any technical terms that are used in the Web pages and
Documents and in business transactions that may not be generally understood.
Assess Information Definition Technical Quality (TIQM P1.4)
For definitions of terms or data elements presented or requested in your Web
site, measure them for ...