
394 Part III n Information Quality Applied to Core Business Value Circles
DATA ELEMENT
EXAMPLE
CONTENTS
EXAMPLE
COUNTRY
EXPLANATORY
NOTES
Main Family/
Surname
Full Islamic Names
other than Given
Name
Rhind, Smith; Jafar
Mohammed ibn
Musa al-Khwarizmi
The Netherlands,
USA
Middle East
Used for matching
and de-duplication
Other Family /
Surnames
Martinez Spain, Spanish-
speaking America
Identity matching
Known As Name or
Calling Name
Bert The Netherlands;
USA
Dutch people often
have a different
known-as name
than their given
name.
Full Initials A.G.L.M. The Netherlands Required for output
on an envelope for
a Dutch person
Seniority Junior, Senior, III USA
Academic /
Professional
Designation(s)
Dipl. Ing., Ph.D. UK, Germany
Company Name B.B.C. UK, USA Identity matching
Company Type Inc., Ltd, GmbH,
S.A.
Identity matching
Full Company
Name
B.B.C. Ltd Identity matching
Sub-Building,
Japanese/Uzbek
Sub-Building
Indicator and
Number
Room 17, #15 Japan, Uzbekistan,
UK, USA
Location finding
Building Name,
Japanese Area 1
Indicator, Uzbek
Building Indicator
Station House,
Marunouchi
Japan, Uzbekistan,
UK
Location finding
Japanese/Korean
Line 1 Number,
Uzbek/Taiwan
Building Number
7-4 Japan, Korea,
Uzbekistan/Taiwan
Location finding
Table 9-5 (continued)
34474c09.indd 394 8/28/09 3:29:54 PM