
2 ■ Case 1 Kraft Foods Inc.
Kraft Foods Inc.
Kraft Foods Inc., is the largest food and beverage company in North
America and it is the second largest food and beverage company in the
world. The company’s 2004 reported net earnings were $2.665 billion
on net revenues of $32.168 billion. As of December 31, 2004, the Com-
pany employed approximately 98,000 people worldwide.
1
Kraft manufactures and sells its branded cheese, dairy products, snacks,
convenient meals, grocery products and beverages in the United States,
Canada, Europe, the Middle East, Africa, Latin America, and Asia Pacific.
Its products are sold in more than 155 countries. Almost all American ...