
licenses are sold under the brand name SuperCoups. The franchises create
coupons for local merchants and mail the coupons in a distinctive-looking
envelope (http://www.supercoups.com). By the end of September 2004,
there were 225 franchise units in twenty-three states.
1
In November 2000, Advo acquired Mail Marketing Systems, Inc., a
direct mail advertising company located in Maryland. It operates as a
wholly owned subsidiary of Advo, and it provides mail coverage to
approximately 4.5 million households.
1
Advo acquired the New Jersey
Shoppers Guide in April 2001. The direct mail shopping guide has a
weekly circulation of approximately 400,000 households ...