Information Spread in a Social Media Age

9

Social Marketing-Based Models for Information Spread

“Nothing is so unbelievable that oratory cannot make it acceptable.”

Cicero

In previous chapters, we considered mostly epidemic-based models (or models derived from them) to describe social media information spread. However, other well-studied and similarly practical models can also be used as the starting point of modeling information spread from another angle. In this chapter, we examine and discuss well-established advertising and marketing models. Building upon these models, special considerations are discussed and integrated into elements of these models to accommodate contemporary social media networks in the context of advertising and general information spread over these mediums. ...