Information Technology and Computer Application Engineering – Liu, Sung & Yao (Eds)
© 2014 Taylor & Francis Group, London, ISBN 978-1-138-00079-7
Advertising matching model based on user interests and social relationship
Jia Hui Wang, Bing Fei Ren & Fang Zhao
Software Engineering School, Beijing University of Posts and Telecommunications, Beijing, China
Yu Nong Lin
International School, Beijing University of Posts and Telecommunications, Beijing, China
ABSTRACT: Recently, Location Based Advertising (LBA), which integrates mobile advertising with location
based service (LBS), has become the new form of advertisement, bringing new experience to users. However,
it results in bad advertising effect and user experience, which is attributed to the existing ...