
Information Technology and Computer Application Engineering – Liu, Sung & Yao (Eds)
© 2014 Taylor & Francis Group, London, ISBN 978-1-138-00079-7
The evaluation model about the trust between enterprise and university
in industrial technology innovation strategy alliance
Zhan Zhang, Jing Zhang & Wei Bai
School of Economics Management, Shenyang University of Chemical Technology Shenyang, China
ABSTRACT: The article aims at setting up the evaluation model about the trust between enterprise and uni-
versity in Industrial technology innovation strategy alliance. In my opinion, three factors influence the trust,
namely the selection of alliance partners, ...