Information Technology and Computer Application Engineering – Liu, Sung & Yao (Eds)
© 2014 Taylor & Francis Group, London, ISBN 978-1-138-00079-7
The analysis of the development of China news media’s soft power
Xianchao Deng & Xiangyu Yao
Jiangxi University of Science and Technology, Ganzhou, Jiangxi, China
ABSTRACT: The China Media, as an effective way to disseminate information, is an important carrier of
cultural soft power. It plays important roles on instructing the right values, inheriting excellent culture, improving
the national image and transmitting the culture and so on. Facing the emerging challenges and problems such
as the voice of small and vulnerable in the international communication, moral loss in the medias and the
concussion of ...